Archive for the Marketing Category

A Tribute To Ben Filmalter (Founder Mugg & Bean and so many others)

My speech at the Memorial Service of Ben Filmalter As I look around the room, I know exactly what Ben would say if he was here… “Who the hell is watching the stores?” There are some that say “you can judge a man by the company he […]

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The Finest Meal I (N)ever Ate

The Finest Meal I (N)ever Ate For years I have been saying that restaurants are so much more than just the food they serve. They are about service, about atmosphere, about the staff, about the welcome but more than anything else they are about how they make […]

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The Mother of All Complaints!

The Mother of All Complaints! (Or… every complaint I ever read on Facebook and what the restaurant can do about it) There are very few customers that can see the kind of things I see when I walk into a restaurant. Knowing when to speak up, how […]

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When To Complain About A Restaurant On Social Media

So I see a lot of bitching and moaning about restaurants on Facebook and other social media channels, some probably justified, some just drivel. How do you know when to complain and when not to? Here is a simple guide…

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Will South African’s Pay Big Bucks for Starbucks?

Will South African’s Pay Big Bucks for Starbucks? Perhaps that is not the real question; perhaps the real question is “Will South African’s Pay Big Bucks for Starbucks TWICE?” No one is under any illusion that South Africans will be hurrying along to try out the new […]

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Who Is Killing The Restaurant Industry – Part 6 (The Franchisor)

“Franchising in NOT a democracy” boomed the deep voice across the room. “This is my brand and I will protect it at all costs!” The statement above could conceivably have been heard at any one of hundreds of franchise meetings held each year around the country. Only […]

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Who Is Killing The Restaurant Industry – Part 4 (The Suppliers)

In order to establish a clear motive and opportunity for our next suspect, the supplier, it is important that we understand the circumstances in which the victim and the suspect both operate. As previously mentioned it was only a few short years ago that the restaurant industry […]

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Who Is Killing The Restaurant Industry – Part 2 (The Suspects)

It is with great sadness and regret that we note the passing of ANOTHER of Johannesburg’s restaurants… This week the Firehouse Steakmaster in Illovo joined a growing list of casualties in the industry and although cause of death has not yet been established, you can be certain […]

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Who Is Killing The Restaurant Industry – Part 1 (An Introduction)

Crime thrillers are all the rave right now and although I am no James Patterson or Lincoln Child, the slow but painful death of the South African Restaurant Industry makes for some pretty interesting reading. “Death?” you ask, am I not being a little too dramatic, a […]

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How To Write A Basic Marketing Plan

Developing a marketing plan for the first time can be daunting but by following this basic structure you will at least know that there are no gaping holes. Question 1 – What do you want to achieve? This question is crucial to start.  Don’t move on until […]

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