A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

From menu to operations to financial performance, our experienced consultants have helped hundreds of restaurants quickly diagnose problems and design action plans for optimal success.

If you haven’t started video marketing yet, now is the time. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business.

Content Creators produce entertaining or educational material and are responsible for the contribution of information to any media. They create both digital media and offline content that caters to the interests of a target audience.

As a leaser in customer service, marketing and digital creation, Mike is a much sought after speaker live or online. Please feel free to contact me to discuss your next event.

When web designers think of the process of designing a web, they tend to pay attention to technical matters like code, wireframes and content management. Designing a great website is not about how you integrate social media  site or having a smooth graphic, but it is about creating a website that will align with a central strategy.

Online training is the art of knowledge transfer through the internet, from anywhere in the globe to targeted audiences who choose to learn a particular subject. Online training courses are of two kinds – free and paid versions. Professionals who excel in a particular field choose to teach and train students who are willing to take up online classes.

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

e-Tailers need to remember that online store development is the latest trend in retail. Be it in the form of social selling or through mobile. … So, enterprises will have to be tech savvy, integrate store-web-mobile to create a shopping experience that helps customers shop ‘their’ way.

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.