Author: Admin_MSW

The Relentless Pursuit of Perfection

I have spent most of my life in restaurants. Not in boardrooms talking about restaurants. Not looking at spreadsheets from a distance. In them. On the floor. In the kitchen. At the pass. At the...

Why My Wife Cheated on Me, and What It Taught Me About Hospitality & Marketing

Before we begin, a few important facts: I am not married. My wife never cheated on me. I know a bit about hospitality and marketing But you clicked on this article. And that’s exactly...

From “Expert” to “Exasperated”: My 25-Year Detour into Delusion

After two and a half decades of telling people how to run hospitality businesses, I decided to do something truly unhinged: I bought one. I walked in on Day One with the glowing aura of a man who...

The Mysterious Art of Saying Nothing on Facebook (and Becoming a Digital Oracle)

September 15, 2025
Admin_MSW
Complaint

There’s a special, slightly sticky corner of social-media purgatory reserved for people who post something so dramatic and devoid of details it makes you want to smash your screen with a thesaurus....

The Shift Lens: 7 Prompts to Rewire Your Thinking with AI

June 27, 2025
Admin_MSW
Uncategorized

This isn’t prompt engineering. It’s perspective engineering. Most people use ChatGPT like Google on steroids.A faster search bar. A slightly smarter assistant.But they’re missing the real breakthrough. Because...

The Wild World of Google Reviews: A Restaurant Consultant’s Take on Fair Play

February 28, 2025
Admin_MSW
Complaint, Customers, Restaurant

Hey there, South African restaurateurs! After 30 years in this crazy industry—long before Wi-Fi was a thing and customers could Facebook their feelings—I’ve seen it all. From flipping steaks to building...